We help leaders realise meaningful growth transformations so that companies can deliver substantial value today and tomorrow
CASE STUDY
The organisation:
Large Retail Bank Network, 6000employees, circa 300 Branches.
Devised and initiated a first to market strategy with project management of a 3bneuro innovative state incentivised savings scheme
Key Actions:
- Proactively articulating the business and market opportunity presented by the state initiative to the Board and GM Team to secure sign-off for organisational mobilisation in advance of its arrival to marketplace
- Series of internal communications to all staff prior to
- Fast-tracking the development of a range of products
- Creation of innovative marketing campaign – launched on the day of legislation being formally approved
- Innovative approaches to campaign metrics and incentives
Key Outcomes:
- Dominant market share leadership position achieved
- Multi-million euro value generated
- Staff engagement and confidence in the organisations ability to deliver for the customer at new heights
