Better business decisions and increased effectiveness as a result of organising and using limited time and resources to best effect
CASE STUDY
Sector:
Sectoral property development strategy in Germany in Retail Food sector and Senior Clinical Healthcare
Key Actions:
- Founded successful new business venture, €100m euro Sectoral Property Development Strategy
- In-depth market and trend analysis and sector opportunity analysis across Europe
- Leveraged networks and commenced engagements with relevant parties in Germany
- Comprehensive due diligence approach
- Investment Memorandum and capital raising structure in place
Key Outcomes:
- Market out-performance return to investors versus best performing European Index for the period
- Leveraged experience to develop new businesses in Ireland and in Europe
CASE STUDY
Customer Segment - Customer Acquisition Approach
Financial Services organisation. Large investments made in acquiring retail presence on Third Level Campuses together with significant annual budget for account recruitment incentive offers. Yet poor market share position prevailed.
Key Actions:
- Internal organisation mobilisation – through a series of engagements with all retail Executives and frontline managers
- Shifting the emphasis and accountability for account recruitment to non-campus locations
- Changed the timing of the annual marketing campaign
- Account opening incentive approach – shifted from bulk purchase of incentives by the business to leveraging the organisations scale and access to this market segment.
Key Outcomes
- Achieved dominant market share position 38% to 52% in 3-year period
- Multi-million euro cost savings achieved through partner approach to account recruitment incentive
